Words from our founders

Our core belief is that value is driven by far more than just price. With the advent of technology and our access to information, getting the best price has truly become marginal, what we believe has been lost is the human touch. Whether it is an engagement ring that is symbolising the start of beautiful new chapter in a couple’s life or a piece of jewellery that could one day become an heirloom handed down from generation to generation. Our vision is to be able to provide our customers not just with the best price value, but to truly make them feel like we are family through trust, transparency and genuinely understanding their individual unique needs.

Generation worth of trust / Jewellery has always been our passion for generations

We at JCO London are a customer centric jewellery company specialising in engagement rings, wedding bands and jewellery. We are based in the heart of Hatton Garden, the world-renowned diamond and jewellery district. It is a 3 generation based business starting with our Grandfather and brought to the UK by our parents. Our family business grew out of their need to provide for their family but blessed that it was driven by both of their passion for jewellery and precious stones. Not only our parents had a skill for business and an eye for the right stone, but also poured their passion into designing their jewellery. Many of their pieces over the years have been bought by world renowned members of the public and even their peers. Today, JCO London is driven by the same passion and desire by the new generation.


Curated for you by you…. Our bespoke collection/ service.

Having our manufacturing in-house makes bespoke service all the more easier and helps us to make your vision come true. Our talented designers will work with you to make your vision come to reality. Book your consultation today!

You are our only priority. Customer service … our biggest core value

At JCO London we work relentlessly to provide the best possible ring for the best value for money. Customer service being our core value at heart means we lead all our sales with integrity and trust. Behind this belief is over half a century worth of relationship and industry knowledge and expertise that allows us to also stay competitive in the market, whilst being able to provide a service that makes us proud. By cutting out the middleman we are able to provide a very competitive price which is delivered to your doorstep. We ensure to provide best customer service and facilitate your needs on our online platform using the latest technology, giving you a more streamlined and an effective shopping experience.


Only the best diamonds for you

We at JCO London only buy our diamonds from legitimate sources. We have a diamond specialist who assesses the diamonds before purchase. Our stones are in compliance with the United Nations Kimberley process and based on personal knowledge and written guarantees we can confirm that our diamonds are conflict free.

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